Design for the sake of design is bad design
The great American writer Mark Twain once apologized to a friend for writing such a long letter, because in his words, “if I had more time, I would have written a shorter letter.” What does this have to do with web design? Well, a lot, actually.
While it might be commendable for a web designer to know every trick in the book, using too many of them on a single page is cringeworthy. Instead of thinking about how to make a page clear, elegant and facilitating an organic user experience, designers instead often flood the page with unnecessary visuals that do nothing for the brand, and it’s an effort to simply amuse the client.