Get an immediate leads boost and long-term, consistent growth
Our holistic online marketing approach covers owned, earned and paid media, and is focused on both short-term and long-term growth goals. Based on extensive market competition and targeted audience research, we design the most efficient way to achieve your highest goals while enjoying smaller victories along the way. ROI from the launch day.
We discover what’s best for you and then scale it to whatever makes the most sense. It’s a highly customizable and dynamic program based on a full engagement relationship with you, where we work as an extended marketing department of your company.
On the way to ROI we only use best white hat practices? that also support and add to the lifetime value to your brand.
The 3 most important questions about The Program
Who is it for
It’s for B2B companies that rely on a constant flow of new and warm leads. Manufacturers, distributors and commercial contractors appreciate our approach and efforts the most, and we greatly appreciate them in return.
Our process for the Program is very hands-on both initially and on the ongoing basis, so the relationship is at the heart of this engagement. We have 2-3 open spots for new clients each year that we accept so we are highly selective and we only onboard companies that are seeking honest relationship and see marketing as a part of the company culture.
The program is NOT for you if:
- You think all marketers are full of s***.
- You don’t think that your marketing firm deserves a seat at the table.
- You have no patience to commit to a long game.
- You think you can do it yourself but just have no time.
- Your CEO is not involved in hows and whys, but wants to comment the end result.
- Every decision needs to be approved by a committee of board members.
- You have other agencies performing overlapping tasks.
Why it works
It works because we are obsessed with tracking, analyzing and optimization. Applying multiple strategies to each channel allows us to discover the most efficient ways to drive you leads and build your brand online
Tell us where it hurts, and let us prescribe you the medicine. It’s not magic - it’s driven by data and experience, and designed around how people think and act/behave.
Every click has an intent, and we focus on serving that intent by delivering relevant information, no matter where people are in the buying process.
How it works
The foundation of The Program is based on the tenets of a high performance websites that delivers the best practices of user experience, conversion rate optimization and search engine friendliness.
These, combined with engaging, highly informed content, allows us to attract the right crowd and invite them into a conversation. It’s a continuous process of data collection and optimization for better ROI and increased market share.
Let's have an honest conversation about how we can work together. We will only take on a project if we are confident that we will add value.
Request my consultationHigh performance websites
We build beautiful and high performing websites with the purpose to attract new qualified prospects and turn them into customers.
Your website is the most essential ingredient of your online presence
We call it “Rome” because all your marketing, advertising and referral paths lead to it. Our websites meet the highest industry standards, providing your company with a rock-solid foundation to succeed.
What do you want your website to accomplish? This is where we start our process. The outcome is different with every client, but reading through this page will give you a clear idea of how we operate and what we offer.
How do we evaluate website performance?
Well, we’re numbers people (with a smile), and we stand by activities that support the following:
Our websites share these qualities:
Clear and compelling message
Having a clear positioning statement is one of the greatest assets of any business. When someone visits your website, you have only 7 seconds to capture their attention. A clear and compelling sentence or two summarizing what your business delivers can make all the difference in whether a prospect lingers or leaves.
Easy to scan
Most people don’t read every word on a page - they’ll skim for content that speaks to them. We make websites easy to scan. Using simple language, lots of white space, and strategic formating is the quickest way to let your visitors get to know you. Consistent design and navigation makes everyone's life easier- and that’s what we strive for.
Mobile beyond responsive - saving the thumb
More Google searches take place on mobile devices than on computers, and it just makes sense to pay special attention while designing your website’s mobile experience. Our thumb is our superhero, and we do all we can to protect it.
Record loading times
If a website takes longer than 5 seconds to load, then it had better be a spectacular site. Chances are, however, prospects have already lost patience with the process. Knowing the value of fast delivery, we excel at reducing load times and keeping the customer engaged from the start.
Technical SEO
There is A LOT going behind the scenes while developing search engine friendly websites. We utilize every single aspect of technical SEO while maintaining seamless user experience.
Attract
Engage
Convert
Increasing profits through visibility
We are organic and paid search experts.
Wanna win the organic search game? Start with user experience. Why? Because search engines are actually relevancy engines with the goal of providing the most relevant information to their user.
Through linking patterns, social sharing, user engagement metrics, and machine learning, search engines learn beyond the keywords of your website and it makes user experience one of the greater ranking factors.
We help our clients find the smartest ways to reach their audience while combining technical SEO with a pleasant user experience.
SEO (Search Engine Optimization) is a long-term ongoing process that requires knowledge, consistency and a lot of patience.
B2B researchers do 12 searches on average prior to engaging on a specific brand's site. (Google, 2014)
We can also prescribe a quick traffic solution - PPC (pay-per-click).
PPC is a paid traffic solution where every click has an actual dollar value based on various factors, such as competition level for your keywords, your web page relevancy and other quality factors.
We focus on driving highly targeted PPC campaigns and are obsessed micro-managing those campaigns for your maximum ROI.
50% of search queries are four words or longer. (WordStream, 2016)
This Is How We Do It
After we truly understand your goals and expectations we lock ourselves into this process cycle of: research, think, plan, execute, measure, improve, repeat. The same applies to your grand marketing scheme as well as every single action we take on the daily basis.
Our areas of expertise
- Research & Strategy
- Content Strategy
- Development
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click)
Engage to convert
We guide your visitors on your desired conversion path.
Can your visitors find the answers they seek? Does the site load quickly? Is it easy to access and navigate no matter the device?
It all comes down to user experience. User experience is the most powerful conversion factor and is the ultimate goal of every website.
The beautiful thing about conversion rates is that they are easily measurable.
We use best practices for the initial launch of a website, and then go heavy on analytics and analysis for ongoing optimization.
We pay special attention to every page as it represents your prospects stage in the buyer's journey?.
44% of clicks generated by B2B companies direct to the homepage instead of a landing page. (WordStream, 2017)
This Is How We Do It
After we truly understand your goals and expectations we lock ourselves into this process cycle of: research, think, plan, execute, measure, improve, repeat. The same applies to your grand marketing scheme as well as every single action we take on the daily basis.
Our areas of expertise
- User experience (UX) design
- User interface (UI) design
- Landing page design
- Mobile design
- Goal & funnel setup
Convert to grow
We build trust through relevancy and user experience.
Conversion is the ultimate goal of the website - it can come in many forms but it’s always for the same reason. Trust. Does your website build trust? Does it do it for the right audience?
Conversion rate reflects the sum of all elements from the strategy to content to implementation.
This Is How We Do It
After we truly understand your goals and expectations we lock ourselves into this process cycle of: research, think, plan, execute, measure, improve, repeat. The same applies to your grand marketing scheme as well as every single action we take on the daily basis.
Our areas of expertise
- Landing page creation and optimization
- Web copy optimization
- Heat map analysis
- A/B testing
The additional long-term value
Our program comes with many additional benefits from which the most valuable is that we enable your brand to keep pace with the times. One step ahead if being precise.
Our clients find this to be a delightful and profitable bonus of our Program. We ensure your website keeps up to ever changing standards - not only from a security standpoint, but also in design.
The typical process of launching a new website every 3 or 4 years only to let it age again does not apply to The Program. We provide the necessary facelifts, identify upcoming device technologies and make sure your site adapts to them, and that your web presence is up to speed with the latest user experience trends all the time.
Our white-hat marketing efforts grow your brand’s market share and contributes to your overall business value in addition to sales metrics.
What does that mean in the real world? It means that if you’re looking to sell your business in a span of 1-5 years, we’ll help you increase its worth through website value and off-site brand authority alone.
Growth stories
We’re proud of the results helping industrial manufacturers and construction companies with transforming their internet marketing strategies and growing their businesses. Below are just some of examples who have benefited from our creative, highly targeted, results-oriented solutions.
Do you really need this thing? You don’t even know how badly you need it …
If you think you’ve tried everything, yet nothing has brought you the results you need, don’t give up just yet. We can help!
If you feel like no one else can do it like you would, but you don’t have enough time, think again. With just a bit of your help and direction, we’ll do all the legwork needed to represent your company across multiple channels.
If you’ve been through multiple website redesigns and you’re still not seeing results, give us a try.
