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The 4 P’s of Marketing Mix and how to master it in today's world (updated with example and template)

This article addresses how to use one of the oldest marketing concepts in today's online world: "The Marketing Mix," which is based on the 4 P's: Product, Price, Place and Promotion.

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Industrial Manufacturer Marketing Strategies (commodity vs customized vs innovative)

Different product types call for different marketing measures. Some marketing strategies work better than others when it comes to promoting different type of manufacturing goods.

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